How to Repurpose Your Social Media Content

 How to Repurpose Your Social Media Content

1.Social media managers are expected to create valuable content every week. 

2.But with limited resources and bandwidth, consistently coming up with new ideas can lead to a one-way ticket to burnout.

3.So in 2023, it’s all about working smarter, not harder — and that starts by repurposing your social media posts for different platforms.

Table of Contents

 

What Does It Mean to Repurpose Your Social Media Content?

Content repurposing is a strategy that consists of reusing or reframing previously posted content on your social media channels. 

But, it’s not as simple as copying and pasting from one post to another. 

In order for repurposed content to perform well, you need to get creative with new angles, captions, or referenced trends. 

What Are the Benefits of Repurposing Your Social Media Content?

1.Social media managers will often repurpose content because it’s a low-lift tactic that yields high results.

2.In fact, it’s a core piece of Later’s social media strategy.

3.“By repurposing content to multiple channels, we’re able to reach more people with a single piece of content. This makes it easier for us to focus on quality over quantity,” says Later’s Social Media Content Lead, Lindsay Ashcraft. 

4.“By using what’s worked on other channels, we can get an idea of what might resonate on new channels without creating extra work for ourselves,” Lindsay explains. 

5.The takeaway? You don’t always need to reinvent the wheel. 

6.Aside from the time-saving benefits, recycling your content can also help you beat writer’s block, avoid creative burnout, and post more consistently. 

3 Ways to Repurpose Your Social Media Content

#1: Cross post Your Content

The most common way to repurpose your social media content is to crosspost from one channel to another. 

The result? Over 3K likes and 100 comments on one Instagram post.

Plus, when we posted it to X (aka Twitter), it also performed well with over 130 likes and 34 retweets.

#2: Repurpose Short-form Videos

1.Like most brands and businesses, short-form video content is an essential part of your content strategy.

2.And with so many social media platforms adapting and optimizing their platforms for short-form video, why limit your video content to just one platform? 

3.However, here are two tips for optimizing your video content when you want to repurpose them: 

Tip #1: Remove Watermarks

Watermarks are a big no-no when it comes to reposting your short-form video content.

Instagram has stated that “watermarks make the Reels experience less satisfying,” and thus this type of content will be “less discoverable in places like the Reels tab.” 

To get around this, you can use tools on Instagram or TikTok that let you save your video (without a watermark) prior to publishing: 

Tip #2: Keep Your Fonts and Audio Native to Each Platform

At Later, we frequently repurpose video posts — but the text and audio on each is native to the corresponding platform. 

Why? To avoid being potentially deprioritized in search (many social algorithms can recognize when you’ve used features not native to their platforms). 

#3: Reformat Your Content

1.Sometimes, all it takes is one old post to inspire a new idea. 

2.When a Kourtney Kardashian meme started making headlines, we joined the conversation by repurposing a previous idea from our TikTok and applied it to this tweet: 

3.Many brands and businesses will often extract quotes from their webinars or YouTube videos, and turn them into carousel posts on Instagram, blog posts, podcast episodes, or even Linkedin posts.  

4.Ultimately, reformatting your content is all about recycling high-performing concepts, copy, or visuals, and applying them to another platform. 

5.Remember, content creation doesn’t need to be mentally taxing. 

6.When you repurpose your content with the intention of bringing new life to your posts, you can increase your engagement and reach with half the effort.

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