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While short-form video content with lip syncing, pointing, and dancing trends  can  increase reach on Instagram and TikTok, they're not the  only  strategy. Why? Because  solely   following trends limits your creativity and makes it harder to stand out from other creators and brands.  This is where original content comes into play. So, stretch those creative muscles and take a seat at our brainstorming table as we break down how you can go viral on TikTok and Reels — without trends.  Table of Contents What is Original Content? Why Should You Post Original Content on TikTok and Reels? 6 Viral-worthy Original Content Ideas for TikTok and Reels What is Original Content? To most marketers, original content is content that is unique and has never been published before. Straight from the brain of the creator, it may introduce a new idea or POV, and can take on many forms But while original content  is  unique, you don’...

Creating shareable content is your fastpass to more reach and engagement on social media. But between ever-changing algorithms and information overload, posting content that  actually  circulates is harder than ever.  So, here are our top tips for creating shareable content — with insights from  four industry experts .    Table of Contents What Is Shareable Content? What Makes Content Shareable? Why Is Shareable Content Important? 5 Tips To Create Truly Shareable Content What Is Shareable Content? Simple: shareable content is content that’s (you guessed it) shareable. From infographics and  memes  to storytime videos and how-to guides, there are countless ways to create content that'll resonate with your audience and encourage them to tap "share." What Makes Content Shareable?  ·         To make content  truly  shareable, it needs to be one of six things: ...