How to Create Shareable Content on Social Media

Creating shareable content is your fastpass to more reach and engagement on social media.But between ever-changing algorithms and information overload, posting content that actually circulates is harder than ever. So, here are our top tips for creating shareable content — with insights from four industry experts.  

Table of Contents

• What Is Shareable Content?
• What Makes Content Shareable?
• Why Is Shareable Content Important?
• 5 Tips To Create Truly Shareable Content

What Is Shareable Content?

Simple: shareable content is content that’s (you guessed it) shareable. From infographics and memes to storytime videos and how-to guides, there are countless ways to create content that'll resonate with your audience and encourage them to tap "share."

What Makes Content Shareable? 

·        To make content truly shareable, it needs to be one of six things: useful, entertaining, inspirational, timely, thought-provoking, or relatable.

·        Shareable content has that “wow” factor that makes people want to comment, repost, and send to their friends.  

·        Add a splash of originality, and voila, you have the perfect recipe for reaching more users.  

Why Is Shareable Content Important?

·        As Brandon Smithwrick, Head of Content at Songfinch, puts it: "[Shareable content] super-fuels your reach to anyone who might be interested." 

·        It's similar to a word-of-mouth recommendation. Without asking, your content is automatically shared by your community with others in their network.

·        The result: new potential customers and fans of your brand. 

·        Shareable content is also great for streamlining your workflow.

5 Tips To Create Truly Shareable Content

Just because it can be shared, doesn’t mean it’s shareable. 

Here are five tips to create content your audience will actually repost: 

1.     See What’s Trending 

2.     Add Value

3.     Think Evergreen

4.     Tell a Story

5.     Be Original 

Tip #1: See What’s Trending 

·        One of the best ways to reach the masses? Channeling trending topics. 

·        Commentary on current events like award shows, celeb gossip, and everything in between are all up for grabs in the widespread content game. 

·        Draw inspo from Alexandra Nikolajev, a digital marketer, podcast host, and Pinterest's Content and Partnerships Lead. 

Tip #2: Add Value 

·        Does valuable content = shareable content? To entrepreneur and creator Bailey Stanworth, the answer is yes.

·        "When you try a product you love, you tell your friends. When a meme makes you laugh, you DM it to your sibling," Bailey says.

·        "When something is valuable, it becomes shareable — which ultimately creates more opportunity for virality and brand awareness.” Both Alexandra Nikolajev and Kay Brown invite us to channel the three E’s of content: emotional, entertaining, and educational.

Tip #3: Think Evergreen

·        Shareable and evergreen content go hand in hand. 

·        Plus, it's incredibly helpful when you don't want to rely on trends. 

·        Ask yourself: what is something people will want to share time and time again? 

·        Always-relevant topics like self-care practices, industry tips, or helpful how to's can go a long way. 

·        Brandon Smithwrick constantly shares evergreen tips for marketers and creators that get hundreds of reposts: 

Tip #4: Tell a Story

·        Alexandra Nikolajev’s top tip? “Lean into ‘storytime’ content.”

·        Relatability, entertainment, and even absurdity makes this type of content an instant share. 

Tip #5: Be Original

·        Last but not least, original content is your ultimate hack for endless shares. 

·        As Kay Brown advises: find your place as a creator, and be your authentic self. 

·        “I never feel like I'm putting on a show or a personality with the things I post,” Kay says.