How to Create a Social Media Manager Portfolio and Free Template:

 

How to Create a Social Media Manager Portfolio and Free Template:

·       Whether you’re a freelancer seeking clients or a social media manager looking for your next big role, a social media portfolio is your ticket to opportunities galore. 

·       We’re sharing our top tips for writing an effective social media manager portfolio in 2023 — plus, a free template to make your application stand out from the crowd.

Table of Contents

 

What Is a Social Media Manager Portfolio?

A social media manager portfolio is a collection of your past and present work as a social media manager. 

Do You Need a Social Media Portfolio?

·       Social media managers are rising in demand  and according to Later’s social team, a portfolio is key to standing out. 

·       “It has concrete examples that’ll show people what you can do for their brand,” says Later’s Social Media Lead Linsday Ashcraft. 

·       “When I worked as a freelance social media manager, my portfolio helped land me long-term contracts with clients.”

·       It also gives you the opportunity to demonstrate results — whether you've worked for a big brand or not. 

·       “An Instagram account you’ve grown to 1K followers is just as valuable as a piece of content that generated 2x the normal engagement for a large brand,” explains Later’s Social Media Specialist Chantal Hermetz.

·       “It’s all about showcasing the results you’ve produced with the resources you’ve been given. That’s where your portfolio shines.” 

8 Tips for Making Your Social Media Manager Portfolio in 2023

Here are eight tips to make the ultimate first impression with your social media portfolio: 

1.    Introduce Yourself

2.    Embrace Simplicity

3.    Keep It Current

4.    Leverage Data

5.    Infuse Your Personality 

6.    Include Testimonials 

7.    Create Engaging Visuals 

8.    Use Later’s Free Template

 

Tip #1: Introduce Yourself

First impressions matter — and a good introduction can start your social media manager portfolio on the right foot.

Tip #2: Embrace Simplicity

·       When it comes to your social media portfolio, the KISS method rules all. 

·       Rather than overloading your slides with too much information and colors, opt for a simple design that includes only your best work. 

Tip #3: Keep It Current

·       A good rule of thumb is to give your social media manager portfolio a light refresh ahead of a job hunt or after completing a must-share project. 

·       Think of it as a gift to future you — no matter the circumstances, you have your greatest hits on display, ready to reel in your next opportunity. 

Tip #4: Leverage Data

·       Like your resume, getting specific with numbers is the ultimate way to demonstrate your impact and expertise.

·       Aka, don’t stop at explaining the great work you did — leverage metrics like follower growth, conversions, and engagement to drive your points home.  

Tip #5: Infuse Your Personality 

·       Adding personality to your portfolio’s visuals and copy is a no-brainer. 

·       Your social media manager portfolio is meant to give prospective clients and employers an idea of how you can light up their socials. 

·       It’s your job to bring brands to life online, so don’t shy away from showing who you are, too. 

Tip #6: Include Testimonials 

·       Social proof is the ultimate tactic to take your social media portfolio to the next level — all it takes is two to three glowing reviews to affirm your work examples.

·       And if you don’t have any yet, don’t hesitate to reach out to past colleagues and managers — it could be the nudge potential clients and employers need to choose you.  

Tip #7: Create Engaging Visuals 

·       Repeat after me: Simple and clean ≠ boring and uninviting. 

·       To keep viewers engaged and interested in your portfolio, pop in some good ol’ visuals where necessary.

·       From pie charted metrics to screenshots of campaigns, leverage high-quality images to make your portfolio more digestible. 

·       And lucky for you, we’ve already done the heavy lifting.

Tip #8: Use Later’ Free Template

Our ultimate social media portfolio tip? Use a customizable template made specifically for social media managers. 

With Later’ social media manager portfolio template, you can: 

·         Easily showcase your skills and work examples 

·         Make your application stand out from the crowd

·         Score the ultimate social media opportunities

Your next big opportunity is right around the corner. 

Comments

Post a Comment